Loxo pricing starts at $149 per user per month on the Core plan, billed annually and paid up front. The Professional tier runs $199 per user per month, and Enterprise is quoted on a custom annual agreement. A five-person team on Professional commits $11,940 before the first login, and multiple Capterra reviewers also report roughly 5% annual price increases at renewal. All prices below were verified on Loxo’s pricing page in September 2026.
This guide breaks down every Loxo cost component: tiers, credits, hidden fees, and contract terms. It then compares Loxo against six alternatives, including Pin, so you can see where your recruiting budget goes furthest.
TL;DR:
- Three tiers, two public prices. Core ($149/user/mo), Professional ($199/user/mo), and Enterprise (custom). All plans bill annually, paid up front.
- The old free plan is gone. Loxo’s current pricing page lists no free tier and no $169 Basic plan. You get a 7-day Professional trial with no credit card instead.
- AI sourcing sits on Professional. Loxo Source, the AI agent workforce, data agents, and API access start at the $199 tier. Core includes AI Search but not the sourcing database.
- Per-seat math compounds fast. Ten recruiters on Professional pay $23,880 a year, or about $75,300 over three years with 5% annual hikes.
- Pin costs less per seat. Pin Professional is $135/user/mo on annual billing and includes AI sourcing across 850M+ profiles, which saves a five-person team $3,840 a year versus Loxo Professional.
What Are Loxo’s Current Plans and Prices?
Two of Loxo’s three tiers now carry published prices, a change from the older lineup where only one plan had a public number. Based on Loxo’s pricing page (checked September 2026) and review data from G2 (4.6 stars) and Capterra (4.6/5 across 134 reviews), here’s what each plan includes:
| Plan | Price | Billing | Key Features |
|---|---|---|---|
| Core | $149/user/mo | Annual, paid up front | ATS, recruiting CRM, AI Search, 2,500 credits per seat per month (pooled) |
| Professional | $199/user/mo | Annual, paid up front | Everything in Core plus Loxo Source, full AI agent workforce, data agents, Loxo AI Chat, API |
| Enterprise | Custom | Custom annual agreement | Everything in Professional plus SSO and SAML |
Why other guides show different numbers: Older write-ups of Loxo pricing list a $169/user Basic plan, a free plan capped at one user, and custom-quoted Professional pricing. Loxo has since replaced that lineup with Core, Professional, and Enterprise. It also dropped monthly billing: every plan is now an annual commitment paid up front. If a comparison site still quotes $169 or a free tier, it predates the change.
Solo recruiters who want to test the platform now get a 7-day window instead of an open-ended free plan. That’s a short evaluation period for software you’ll prepay for a full year.
What’s Included in Each Tier?
Core ($149/user/mo): Core is the entry point for teams that mainly need an ATS and CRM. It covers applicant tracking, the recruiting CRM, AI Search across your own records, and a pooled bank of 2,500 credits per seat per month. Teams of three or more seats on Core also get free data migration. What Core leaves out matters more than what it includes: no Loxo Source sourcing database and no AI agent workforce.
Professional ($199/user/mo): Here’s where the features agencies usually buy Loxo for appear. Professional unlocks Loxo Source (Loxo’s talent graph of 850M+ profiles), the full AI agent workforce, data agents, Loxo AI Chat, and API access. Contact information is surfaced with shortlists when available. For a sourcing-heavy agency, Professional is the realistic tier, so it’s the one to budget against.
Enterprise (custom): Larger organizations get custom annual agreements, with SSO and SAML included rather than sold as add-ons. Security reviews, custom credit allocations, and integration scoping all happen through sales, so expect a longer procurement cycle.
Credit boosts: Every tier can buy 2x (5,000) or 5x (12,500) credits per user per month. Loxo does not publish what those boosts cost, so ask for the number in writing before you sign.
Here’s what stood out to us: When agencies compare Loxo with Pin, the first question is rarely about the headline seat price. Instead, buyers ask: what does that seat actually include? Loxo’s Core seat at $149 excludes the sourcing database, so a team that wants AI sourcing lands on Professional at $199 per seat. Pin Professional costs $135 per seat on annual billing and includes AI sourcing across 850M+ profiles, multi-channel sequences, and 1,000 contact credits per seat each month. Having built Interseller before Pin, our team learned that recruiters judge software by the tier they end up needing. Five seats on the tier you actually need is the only price that counts.
How Much Does Loxo Actually Cost Per Year?
Loxo costs $1,788 to $2,388 per recruiter per year, prepaid annually. Five Professional seats cost $11,940 in Year 1 and about $37,641 over three years with the reported 5% renewal increase. Here’s the math by team size:
| Team Size | Core (annual) | Professional (annual) | Professional, 3 Years (with 5% increases) |
|---|---|---|---|
| 1 recruiter | $1,788 | $2,388 | $7,528 |
| 3 recruiters | $5,364 | $7,164 | $22,585 |
| 5 recruiters | $8,940 | $11,940 | $37,641 |
| 10 recruiters | $17,880 | $23,880 | $75,282 |
3-year takeaway: A five-person team on Loxo Professional pays roughly $37,641 over three years, assuming the reported 5% annual escalation. With SHRM’s 2025 benchmarking data putting the average nonexecutive cost-per-hire at $5,475, every dollar in your recruiting tech stack needs to earn its keep.
Multiple Capterra reviewers report automatic 5% annual price increases baked into Loxo’s contracts. One user called it “very expensive for what the platform delivers, with 5% increases every year and high integration costs.” On five Professional seats, that escalator adds about $1,800 over three years compared with a flat renewal rate.
What Hidden Costs Should You Watch For?
Seven cost traps sit beyond Loxo’s published seat price: up-front annual payment, credit boosts, integration work, migration outside the free offer, limited onboarding, cancellation friction, and the reported 5% escalator. Here’s how each one works:
Up-front annual payment. Loxo no longer offers monthly billing. Five Professional seats means writing an $11,940 check on day one, which is a real cash-flow hit for a small agency.
Credit boosts. The pooled 2,500 credits per seat cover most teams, but high-volume sourcers may need the 2x or 5x boost. Boost pricing isn’t published, so you’ll only learn the cost from sales.
Integration work. Multiple G2 reviewers describe Loxo’s integrations as “clunky and half-baked.” Connecting Loxo to your HRIS, job boards, or communication tools can require paid add-ons or custom development.
Migration outside the free offer. Free data migration applies to Core teams of three or more seats. Smaller teams, or migrations with unusual data structures, should confirm in writing what’s included.
Onboarding gaps. Capterra reviewers note “no 1:1 training,” and group onboarding sessions are described as “rushed and confusing.” Teams that need hands-on setup may need to budget for outside implementation help.
Cancellation friction. One Capterra reviewer documented sending 10+ follow-ups to cancel without receiving a response. With every plan now prepaid annually, exiting early is even harder. Factor in the risk of paying for months you won’t use.
The 5% annual escalator. Unlike platforms with fixed renewal rates, Loxo’s reported 5% increase makes Year 3 materially more expensive than Year 1. Not catastrophic on its own, but it changes the ROI math when alternatives hold their rates.
Team size decides how much these costs bite. Small teams feel little. A three-seat Core team with simple integrations may never notice most of them. Agencies with five or more Professional seats should budget 15-25% above the license fee for credit boosts, integrations, and onboarding. Then ask for an all-in annual quote before comparing Loxo against other recruiting software.
What Do Loxo Users Say About Value for Money?
Reviewers give Loxo 4.6 out of 5 on both G2 and Capterra. Dig into the written reviews, though, and a pattern emerges: users praise the all-in-one concept but question whether the execution justifies the price.
What users like:
- Combined ATS + CRM reduces total tool count, with less context-switching between platforms
- The sourcing database (Loxo Source) covers a broad range of candidate profiles
- An interface that’s easy to navigate for day-to-day recruiting tasks
- Regular product updates and feature additions
What users flag as problems:
- Email functionality issues that hinder candidate outreach
- Candidate data quality outside the U.S. described as “inconsistent, with outdated profiles and incomplete contact information”
- Limited reporting customization that “doesn’t justify the high cost”
- A “very basic” mobile app with limited functionality for recruiters in the field
International hiring teams should weigh that data gap carefully. Agencies sourcing across North America and Europe need reliable cross-border contact data, and reviewers describe Loxo’s coverage outside the U.S. as uneven.
Anyone evaluating Loxo as a recruitment CRM will find the review pattern suggests it works better as an ATS than a sourcing engine. CRM and pipeline management features earn consistent praise, while sourcing and outreach draw more mixed feedback at the price point.
Pin’s AI scans 850M+ profiles with 100% coverage in North America and Europe - see how it compares.
How Does Loxo Pricing Compare to Pin?
Pin Professional costs $135 per user per month on annual billing ($179 month to month), which is $14 less per seat than Loxo Core and $64 less than Loxo Professional. The more useful comparison is against Loxo Professional, because that’s the Loxo tier that includes AI sourcing, and Pin includes AI sourcing on every paid plan.
| Team Size | Loxo Core | Loxo Professional | Pin | Annual Savings vs Loxo Professional |
|---|---|---|---|---|
| 1 recruiter | $1,788/yr | $2,388/yr | $1,188/yr (Solo) | $1,200 |
| 3 recruiters | $5,364/yr | $7,164/yr | $4,860/yr (Professional) | $2,304 |
| 5 recruiters | $8,940/yr | $11,940/yr | $8,100/yr (Professional) | $3,840 |
| 10 recruiters | $17,880/yr | $23,880/yr | $16,200/yr (Professional) | $7,680 |
At five seats, the $3,840 you save each year covers about 70% of one average nonexecutive hire’s cost ($5,475, per SHRM’s 2025 benchmarking reports). At ten seats, the gap reaches $7,680 a year, enough to fund job board spend, employer branding, or a contract sourcer for a busy quarter.
Billing flexibility is the other difference. Loxo requires an annual prepayment on every tier. Pin offers both annual billing ($135/seat) and month-to-month ($179/seat), plus a free plan for testing before you commit. Solo recruiters can start on Pin’s Solo plan at $99 per month, billed annually.
What each seat includes matters as much as the price. For recruiting agencies that want AI sourcing and outreach without paying for the top tier, Pin is the best value alternative to Loxo. Every Professional seat includes AI sourcing across 850M+ profiles, multi-channel sequences, a shared team inbox, and 1,000 contact credits per month. Pin users see 5x better response rates on outreach and fill positions in an average of 14 days.
How Does Loxo Compare to Other Alternatives?
SHRM’s State of AI in HR 2026 research found 39% of organizations now use AI in HR, and recruiting leads every other use case at 27%. The alternative landscape is expanding as a result. Here’s how Loxo stacks up against six competitors:
| Platform | Starting Price | Free Option | Pricing Model | AI Sourcing | Outreach |
|---|---|---|---|---|---|
| Pin | $99/mo (Solo); $135/user/mo (Professional, annual) | Free plan | Per user, annual or monthly | 850M+ profiles | Email sequences plus LinkedIn and SMS steps |
| Loxo | $149/user/mo (Core, annual) | 7-day trial | Per user, annual prepaid | Loxo Source (Professional+) | AI agents (Professional+) |
| Manatal | $15/user/mo (annual) | 14-day trial | Per user/month | Limited | Basic email |
| Zoho Recruit | ~$25/user/mo (annual) | Free plan (1 active job) | Per user/month | No | Basic email |
| Workable | $299/mo (Standard, 1-20 employees) | 15-day trial | Company-size tiers | Limited | Basic email |
| Bullhorn | $99/user/mo (Starter) | No | Per user/month | Add-on | Add-on |
| SmartRecruiters | $14,995/yr (Essential) | No | Annual contract | Add-on | Limited |
Three pricing models show up in this table. Per-seat platforms (Loxo, Pin, Manatal, Zoho Recruit, Bullhorn) scale with recruiter headcount. Workable prices by company size, so a small agency pays $299/month for its Standard plan regardless of seat count, with annual billing saving 20%. SmartRecruiters sells annual contracts starting at $14,995 and has retired its old free SmartStart tier.
Which Loxo Alternative Fits Your Team?
Sourcing-heavy agencies get the most from an AI-first platform, while ATS-only teams can meet their needs at $15-$25 per user per month. Each option fills a different niche:
For agencies that need sourcing + outreach + CRM, Pin is the best alternative to Loxo. AI sourcing across 850M+ profiles, multi-channel sequences, and a shared team inbox come standard on every Professional seat, at $64 less per seat than Loxo Professional. As Rich Rosen, Executive Recruiter at Cornerstone Search, puts it: “Absolutely money maker for recruiters… in 6 months I can directly attribute over $250K in revenue to Pin.”
Budget-conscious teams that primarily need an ATS: Manatal at $15/user/month delivers solid applicant tracking with limited AI features. Good for teams that don’t need deep sourcing or multi-channel outreach, though candidate discovery limits surface quickly.
Teams already on Salesforce: Bullhorn’s Recruitment Cloud runs natively on Salesforce, which matters if your agency already lives in that ecosystem. Bullhorn now publishes Starter at $99/user/month and Core at $165/user/month, with Pro and Max quoted by sales.
At enterprise scale: SmartRecruiters starts at $14,995/year for its Essential plan, with higher tiers quoted on request. Organizations with 500+ employees, especially those used to annual enterprise contracts and multi-stage security reviews, will find it a natural fit. The price, however, puts it out of reach for most agencies.
Teams needing ATS functionality without the extras: Zoho Recruit at roughly $25/user/month covers core applicant tracking, workflow automation, and standard analytics. Its free plan (one active job) is a risk-free starting point. The tradeoff: no AI sourcing and limited outreach.
If you’re evaluating Loxo mainly for its combined ATS and CRM capabilities, check whether a platform with AI sourcing and outreach on every paid seat stretches your budget further. Across the recruitment agency CRM market, buyers increasingly expect sourcing to come standard rather than sit on a premium tier.
What Should You Ask Before Signing a Loxo Contract?
Six questions protect recruiting teams before committing to a Loxo contract. Each one maps to a cost or friction point that users have flagged on review sites:
- What’s the annual price escalation clause? Multiple users report 5% automatic increases. Ask for the escalation terms in writing and whether you can lock a fixed rate for the contract term.
- What do credit boosts cost? Every seat includes 2,500 pooled credits per month. Ask for 2x and 5x boost pricing, and whether unused credits roll over.
- What does cancellation look like on a prepaid annual plan? Request the cancellation procedure and any refund terms in writing, with a named contact and a documented timeline.
- What’s included in onboarding? Standard onboarding consists of group sessions. If your team needs dedicated setup, confirm whether 1:1 training is available and at what cost.
- Which integrations are included vs. paid add-ons? Get a written list of included integrations for your tier, especially if you need HRIS or ATS connections.
- What’s the total first-year cost including all add-ons? Ask for an itemized quote covering seats, credit boosts, integrations, migration, and setup. Compare that total against alternatives that include AI sourcing on every paid seat.
Is Loxo Worth the Price?
Loxo is worth it for teams that mainly need an ATS and CRM on Core ($149/user/mo), while agencies that need AI sourcing pay $199 per seat on Professional. As software, it delivers a genuine all-in-one setup: the ATS, CRM, and sourcing database share one login. Its 4.6-star ratings on G2 and Capterra confirm it works well for its core use case.
Where Loxo pricing gets harder to justify is growth. At $199 per seat, a five-person agency on Professional prepays $11,940 a year for AI sourcing, and Core at $149 per seat leaves the sourcing database out entirely. Layer on 5% annual increases and unpublished credit-boost pricing, and the three-year total can surprise teams that didn’t model it up front.
ATS vs CRM tradeoffs are also worth considering via this comparison. If you primarily need a recruiting CRM with standard ATS capabilities, Loxo Core covers that ground. If you need AI-powered sourcing, outreach, and scheduling in one platform, you’re choosing between Loxo Professional at $199 per seat and Pin Professional at $135 per seat.
AI adoption in recruiting keeps accelerating, with 27% of organizations already applying AI to talent acquisition, according to SHRM’s 2026 AI in HR research. More alternatives are entering the market with competitive pricing and stronger AI, so run the per-seat math before prepaying a year of Loxo.
See our complete guide to the best AI recruiting tools in 2026 for a deeper comparison of features, pricing, and sourcing depth.
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Frequently Asked Questions
How much does Loxo cost per month?
Under current Loxo pricing, Core costs $149 per user per month and Professional costs $199 per user per month, both billed annually and paid up front. Enterprise pricing is a custom annual agreement. Loxo no longer offers monthly billing, so a single Professional seat means a $2,388 payment at signup.
Does Loxo offer a free trial?
Yes. Loxo offers a 7-day trial with full Professional access and no credit card required. Its current pricing page no longer lists the older free plan that was capped at one user. After the trial, you’ll need to prepay at least one year of Core or Professional.
What are Loxo’s main competitors?
Its main rivals are recruiting ATS and CRM platforms such as Bullhorn, Manatal, Zoho Recruit, Workable, and SmartRecruiters, plus AI sourcing platforms like Pin. Bullhorn and SmartRecruiters target larger or Salesforce-based teams, while Manatal and Zoho Recruit are cheaper ATS-first options. Pin is the closest match for agencies that want AI sourcing and outreach at a lower per-seat price.
What is a more affordable alternative to Loxo for recruiting agencies?
Pin Professional costs $135 per user per month on annual billing, or $179 month to month, and includes AI sourcing across 850M+ candidate profiles, multi-channel sequences, and 1,000 contact credits per seat. For a five-person team, Pin costs $8,100 a year versus $11,940 on Loxo Professional. Pin also has a free plan and a $99/month Solo plan.
Does Loxo charge extra for contact information lookups?
Only for credit boosts. Every Loxo seat includes 2,500 credits per month, pooled across the team. Heavy users can buy 2x or 5x credit boosts, but Loxo doesn’t publish boost pricing. Teams with high-volume sourcing needs should get boost costs in writing during the sales process.
Is Loxo worth the money?
Earning 4.6/5 on both G2 and Capterra, Loxo delivers genuine value for teams that mainly need a combined ATS and CRM on the Core plan. Growing agencies face a harder calculation. At $199 per seat, five recruiters prepay $11,940 a year for Professional, the tier with AI sourcing. Add 5% annual increases and unpublished credit-boost pricing, and the three-year total can exceed initial projections. For teams that want sourcing on every seat, platforms that include it at a lower per-seat price tend to offer better ROI.
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