Loxo pricing starts at $169 per user per month on the Basic plan, with a free tier limited to one user and two higher tiers (Professional and Enterprise) that require custom quotes. Five-person teams on that Basic plan pay $10,140 per year before factoring in contact credits, integrations, or the reported 5% annual price increases that multiple reviewers flag on Capterra.
This guide breaks down every Loxo pricing component - tiers, credits, hidden fees, and contract terms - then compares Loxo against six alternatives so you can see where your recruiting budget goes furthest.
TL;DR:
- Four tiers, one public price. Free ($0, 1 user), Basic ($169/user/mo), Professional (custom), and Enterprise (custom). Only Basic is published on Loxo’s pricing page.
- Per-user math compounds fast. Five recruiters on Basic costs $10,140/yr before any contact credits or integrations.
- AI and omnichannel are paywalled behind Professional. Loxo Source sourcing, AI Notetaker, AI agents, client portal, and 250 contact credits/user/mo all sit on the custom-quoted tier.
- Expect ~5% annual price hikes. Multiple Capterra reviewers report year-over-year increases of roughly 5% (Capterra).
- Flat-rate alternatives cost less at scale. Platforms like Pin at $149/mo for a full team undercut per-user pricing once you have more than 1-2 recruiters.
What Are Loxo’s Current Plans and Prices?
Four tiers make up Loxo’s pricing structure, but only one has a published dollar amount. All other tiers require a sales conversation. Based on Loxo’s pricing page and verified review data from G2 (4.6 stars, 161 reviews) and Capterra (4.6/5.0, 128 reviews), here’s what each plan includes:
| Plan | Price | Users | Key Features |
|---|---|---|---|
| Free | $0/mo | 1 | ATS, Recruiting CRM, Chrome extension, unlimited jobs |
| Basic | $169/user/mo | Multiple | Sales CRM, job board posting, dashboards, analytics, resume parsing |
| Professional | Custom quote | Multiple | Loxo Source (unlimited), AI Notetaker, AI agents, omnichannel outreach, 250 contact credits/user/mo, client portal |
| Enterprise | Custom quote | Multiple | Dedicated account manager, HCM/ATS integrations, custom credits, SSO, SAML, SOC 2 Type II |
A note on pricing discrepancies: Some third-party sites list Loxo’s Basic plan at $109/user/month. That figure likely reflects annual billing discounts (Loxo offers 10-20% off for annual commitments). At $169/user/month, that number comes directly from Loxo’s own pricing page and represents the standard published rate.
Solo recruiters testing the platform get genuine value from the free tier, but the single-user cap means any growing team hits the $169/user paywall quickly. Features most agencies actually need (AI sourcing, automated outreach, client portals) all sit behind the custom-quote Professional tier.
What’s Included in Each Tier?
Free plan: You get core ATS functionality, a basic recruiting CRM, the Loxo Boost Chrome extension, and unlimited job postings. Genuinely useful for a solo recruiter managing a handful of requisitions. Seven days of Professional trial access gives you a window into what the paid tiers offer, though that’s a narrow evaluation period for a recruiting platform.
Basic plan ($169/user/mo): This is where most small teams start. It adds multi-user access, a Sales CRM module for business development, job board distribution, custom dashboards, analytics, and resume parsing. Technical support is included. However, the Basic plan does not include Loxo Source (their AI sourcing database), omnichannel outreach automation, or client portal features - those sit in the Professional tier.
Professional plan (custom quote): This tier unlocks the features agencies typically buy Loxo for. Included: unlimited Loxo Source access, natural language candidate search, and AI Notetaker for interview summaries. AI agents, omnichannel outreach automation, account-based prospecting, 250 contact credits per user per month, a client portal, and client report generation complete the package. Parent/child instance setup supports multi-client agency workflows. Because pricing isn’t published, expect quotes to vary significantly based on team size and contract length.
Enterprise plan (custom quote): Adds a dedicated account manager, HCM and ATS integrations, custom contact-finding credit allocations, SSO and SAML authentication, and SOC 2 Type II compliance reporting. Enterprise is built for larger organizations that require security certifications and custom AI configurations. Like Professional, you’ll need to speak with sales for pricing.
Here’s what stood out to us: When agencies come to us after evaluating Loxo, the pricing trigger is almost always the same. A five-person team on Loxo’s Basic plan pays $845/month before factoring in AI sourcing, outreach, or contact credits, all paywalled behind the Professional tier. That gap adds up. With Pin, that same five-person team pays $149/month flat, with AI sourcing across 850M+ profiles and multi-channel outreach included. We built Pin partly because Interseller customers kept hitting the same wall: per-user tools that priced teams out of the features they actually needed. The agencies that see the strongest ROI are those that switched from a per-user model before their headcount grew. Scaling from two to five recruiters on a per-user platform doesn’t just cost more. It changes which software you can actually afford.
How Much Does Loxo Actually Cost Per Year?
Per-user pricing compounds fast. SHRM’s 2025 Recruiting Benchmarking Report puts the average U.S. cost per hire at roughly $4,700-$4,800. Every dollar in your recruiting tech stack needs to earn its keep. Breaking down Loxo’s Basic plan costs by team size:
| Team Size | Monthly Cost | Annual Cost | 3-Year Cost (with 5% increases) |
|---|---|---|---|
| 1 recruiter | $169 | $2,028 | $6,388 |
| 3 recruiters | $507 | $6,084 | $19,165 |
| 5 recruiters | $845 | $10,140 | $31,941 |
| 10 recruiters | $1,690 | $20,280 | $63,882 |
3-year takeaway: A five-person team on Loxo’s Basic plan pays roughly $31,941 total over three years, assuming the reported 5% annual escalation.
Multiple Capterra reviewers report automatic 5% annual price increases baked into Loxo’s contracts, which is why the three-year column matters. One user specifically noted costs are “very expensive for what the platform delivers, with 5% increases every year and high integration costs.” That escalator turns a $10,140 first-year investment into nearly $32,000 over three years for a five-person team.
What Hidden Costs Should You Watch For?
Six common cost traps sit beyond Loxo’s published tier price: contact credit overages, integration fees, data migration, limited onboarding, cancellation friction, and a reported 5% annual price escalator. Because 76% of HR leaders believe they’ll fall behind without AI adoption within 12-24 months (Gartner, 2025), teams rush to commit without understanding these costs:
Contact reveal credits. Loxo’s Professional plan includes 250 contact credits per user per month. Each email lookup or phone number reveal draws from this pool. High-volume recruiters burn through credits fast, and overage pricing isn’t publicly disclosed - you’ll find out at renewal.
Integration fees. Multiple G2 reviewers describe Loxo’s integrations as “clunky and half-baked.” Connecting Loxo to your existing HRIS, job boards, or communication tools often requires paid add-ons or custom development work that isn’t included in the base tier.
Data migration. Moving candidate records from your current ATS into Loxo involves a one-time migration fee. Cost varies by data volume and complexity, but it’s not covered under any standard plan.
Onboarding gaps. Capterra reviewers note “no 1:1 training” - group onboarding sessions are described as “rushed and confusing.” Teams that need hands-on setup support may need to budget for third-party implementation consultants.
Cancellation friction. Cancellation is the cost most buyers don’t anticipate. One Capterra reviewer documented sending 10+ follow-ups to cancel their account without receiving a response. Annual contracts are strongly encouraged, and exiting early can be difficult. Factor in the risk of paying for months you don’t use.
The 5% annual escalator. Unlike platforms with fixed renewal rates, Loxo’s reported 5% annual increase means your Year 3 costs are materially higher than Year 1. Over three years, that escalator adds approximately $1,800 for a five-person Basic plan team compared to flat-rate pricing. Not catastrophic, but it changes the ROI math - especially when cheaper alternatives don’t increase rates annually.
Hidden cost impact varies by team. Free-plan solo recruiters may never encounter most of them. Agencies with five or more recruiters on the Professional tier should budget 15-25% above the quoted license fee to account for credits, integrations, and onboarding support. Always ask for an all-in annual quote before comparing Loxo against other recruiting software options.
What Do Loxo Users Say About Value for Money?
On both G2 and Capterra, Loxo earns 4.6 out of 5 with 89% positive sentiment. Dig into the specifics, though, and a pattern emerges: users praise the all-in-one concept but question whether the execution justifies the price.
What users like:
- Combined ATS + CRM reduces total tool count - less context-switching between platforms
- AI sourcing database (Loxo Source) covers a broad range of candidate profiles
- Intuitive interface that’s easy to navigate for day-to-day recruiting tasks
- Regular product updates and feature additions
What users flag as problems:
- Email functionality issues that hinder candidate outreach
- Candidate data quality outside the U.S. is described as “inconsistent, with outdated profiles and incomplete contact information”
- Limited reporting customization “doesn’t justify the high cost”
- Mobile app is “very basic” with limited functionality for recruiters in the field
International hiring teams should note this data gap. Teams sourcing across North America and Europe need reliable cross-border candidate data. Multiple reviewers describe Loxo’s database quality outside the U.S. as inconsistent - a shortfall compared to platforms with verified global coverage.
Agencies evaluating Loxo as a recruitment CRM will find the review pattern suggests it works better as an ATS than a sourcing engine. CRM and pipeline management features earn consistent praise, while the sourcing and outreach capabilities draw more mixed feedback - particularly at the price point.
Pin’s AI scans 850M+ profiles with 100% coverage in North America and Europe - see how it compares.
How Does Loxo Pricing Compare to Flat-Rate Alternatives?
Per-user versus flat-rate is the single biggest cost driver in total cost of ownership for recruiting platforms. SHRM’s 2025 benchmarking data shows over half of organizations have recruiters managing about 20 requisitions each, which means most teams need multiple recruiters on any platform they adopt.
Adding a sixth recruiter with Loxo’s per-user pricing bumps the monthly bill by another $169. Flat-rate pricing adds nothing to the bill. That difference compounds:
| Scenario | Loxo Basic (per user) | Pin Professional (flat rate) | Annual Savings with Pin |
|---|---|---|---|
| 1 recruiter | $2,028/yr | $1,788/yr | $240 |
| 3 recruiters | $6,084/yr | $1,788/yr | $4,296 |
| 5 recruiters | $10,140/yr | $1,788/yr | $8,352 |
| 10 recruiters | $20,280/yr | $1,788/yr | $18,492 |
Three recruiters is already the crossover point, with savings over $4,000 per year. Ten recruiters show even starker contrast - more than $18,000 in annual savings, money that could fund additional job board postings, employer branding, or simply more placements.
Flat-rate models also change how teams grow. Per-user pricing turns every recruiting hire into a budget conversation. Flat-rate removes that friction entirely. You can bring on coordinators, sourcers, and account managers without watching the software bill climb. For agencies managing multiple clients from a single account, this distinction becomes even more pronounced.
Unlike Loxo’s Basic plan (which excludes AI sourcing and outreach), Pin’s $149/month Professional plan includes the full stack: AI sourcing across 850M+ profiles, multi-channel outreach (email, LinkedIn, SMS) with 5x better response rates, a shared team inbox, and automated interview scheduling. Reaching feature parity on Loxo requires the custom-priced Professional tier.
How Does Loxo Compare to Alternatives?
SHRM’s State of AI in HR 2026 report shows 39% of HR professionals now use AI in their HR functions, with recruiting being the most common application (27% of respondents). The alternative landscape is expanding fast as a result. How Loxo stacks up against six competitors on the key metrics:
| Platform | Starting Price | Free Tier | Pricing Model | AI Sourcing | Outreach Automation |
|---|---|---|---|---|---|
| Pin | $100/mo | Yes (no credit card) | Flat monthly | 850M+ profiles | Email, LinkedIn, SMS |
| Loxo | $169/user/mo | Yes (1 user) | Per user/month | Loxo Source | Email, LinkedIn (Professional+) |
| Manatal | $15/user/mo | 14-day trial | Per user/month | Limited | Basic email |
| Zoho Recruit | $25/user/mo | Yes (1 active job) | Per user/month | No | Basic email |
| Workable | $149/mo | 15-day trial | Flat monthly | Limited | Basic email |
| Bullhorn | ~$99/user/mo | No | Per user/month | Add-on | Add-on ($750+/mo) |
| SmartRecruiters | $14,995/yr | Yes (SmartStart) | Annual contract | Add-on | Limited |
Pricing model is the critical difference. Charging per user, Loxo scales costs linearly with team size. A five-person team pays $845/month on Loxo’s Basic plan. Pin’s Professional plan runs $149/month flat for that same team - a rate that doesn’t increase when you add recruiters. How significant is that difference? Context: the average U.S. cost per hire is now $4,700-$4,800 according to SHRM. At five users, that $8,352 annual savings between Loxo and Pin essentially funds almost two additional hires.
Comparing what’s included at each price point is also worthwhile. Basic plan users at $169/user get no AI sourcing or outreach automation. Pin’s Professional plan at $149/month (flat) includes AI sourcing across 850M+ profiles, multi-channel outreach, a shared team inbox, and interview scheduling. Reaching feature parity on Loxo requires the custom-priced Professional tier.
Which Loxo Alternative Fits Your Team?
Agencies needing sourcing plus outreach benefit most from flat-rate AI platforms, while ATS-only teams can meet their needs at $15-$25/user/month. SHRM’s 2026 data shows recruiting is the #1 AI use case in HR (27% of organizations), which means alternatives keep expanding. Each option fills a different niche:
For agencies that need sourcing + outreach + CRM, Pin is the top flat-rate alternative to Loxo. AI sourcing across 850M+ profiles, multi-channel outreach (email, LinkedIn, SMS), and a shared team inbox come standard in a single flat-rate package. Pin users see 5x better response rates on automated outreach and fill positions in an average of 14 days. As Rich Rosen, Executive Recruiter at Cornerstone Search, puts it: “Absolutely money maker for recruiters… in 6 months I can directly attribute over $250K in revenue to Pin.”
Budget-conscious teams that primarily need an ATS: Manatal at $15/user/month delivers solid ATS functionality with limited AI features. A good option if your team doesn’t need deep sourcing or multi-channel outreach - though candidate discovery limitations surface quickly.
Teams already on Salesforce: Bullhorn’s Recruitment Cloud runs natively on Salesforce infrastructure, which matters if your agency already lives in that ecosystem. But expect $99-$315/user/month with add-ons for automation ($750+/month) - and no free tier to test before committing.
At enterprise scale: SmartRecruiters starts at $14,995/year for its Essential plan and scales to $100,000+ annually. SmartRecruiters suits organizations with 500+ employees that need a full-scale ATS, but the price point puts it out of reach for most agencies and mid-market teams.
Teams needing ATS functionality without the extras: Zoho Recruit at $25/user/month covers core applicant tracking, workflow automation, and standard analytics. Its free forever plan (limited to one active job) gives you a risk-free starting point. The tradeoff: no AI sourcing, limited outreach capabilities, and weaker candidate discovery compared to dedicated recruiting platforms.
If you’re evaluating Loxo primarily for its combined ATS and CRM capabilities, consider whether a flat-rate platform that includes AI sourcing and automated outreach would stretch your budget further. Across the recruitment agency CRM market, the trend has shifted heavily toward all-in-one platforms that don’t charge per seat.
One pattern worth noting: several Loxo users on G2 specifically mention switching from Loxo to competitors because per-user costs became unsustainable as their teams grew. Loxo’s all-in-one value proposition is real, but only if you can afford to scale with it. Agencies managing multiple client accounts can sidestep the awkward math of deciding which recruiters get software access and which ones don’t.
What Should You Ask Before Signing a Loxo Contract?
Six questions protect recruiting teams before committing to a Loxo contract. Each one maps to a cost or friction point that actual users have flagged on review sites:
- What’s the annual price escalation clause? Multiple users report 5% automatic increases. Ask for the specific escalation terms in writing and whether you can lock in a fixed rate for the contract duration.
- What happens when contact credits run out? Professional plan users get 250 credits/user/month. Ask about overage pricing per credit and whether unused credits roll over to the next month.
- What does the cancellation process look like? Request the cancellation procedure in writing before signing. Ask for a named contact and documented timeline for processing cancellation requests.
- What’s included in onboarding? Standard onboarding consists of group sessions. If your team needs dedicated setup support, confirm whether 1:1 training is available and at what cost.
- Which integrations are included vs. paid add-ons? Loxo’s integration ecosystem varies by tier. Get a written list of included integrations for your plan before you commit, especially if you need HRIS or ATS connections.
- What’s the total first-year cost including all add-ons? Ask for an itemized quote that includes base licensing, credits, integrations, data migration, and any setup fees. Compare that total against flat-rate alternatives where the full feature set is included.
Is Loxo Worth the Price?
As a recruiting platform, Loxo delivers a genuine all-in-one setup. Combined into one login, the ATS, CRM, and sourcing database save meaningful context-switching time. Solo recruiters get a genuine entry point with no credit card required. Its 4.6-star ratings on both G2 and Capterra confirm it works well for its core use case.
Value calculations shift as your team grows. At $169/user/month, a five-person agency pays more than $10,000 per year on the Basic plan alone - and still doesn’t get AI sourcing, automated outreach, or client portals (those require the custom-priced Professional tier). Layer on 5% annual increases and unclear credit overage costs, and the three-year total cost of ownership can surprise teams that didn’t model it upfront.
ATS vs CRM tradeoffs are also worth considering via this comparison. If you primarily need a recruiting CRM with standard ATS capabilities, Loxo’s Basic plan covers that ground. If you need AI-powered sourcing, outreach automation, and scheduling in one platform, you’re looking at Loxo’s Professional tier with custom pricing - or a flat-rate alternative that bundles everything from the start.
AI adoption in recruiting is accelerating. SHRM’s 2026 data shows 27% of HR teams already use AI specifically for recruiting - the single largest AI application in HR. That shift means more alternatives are entering the market with competitive pricing and stronger AI capabilities. Before locking into an annual Loxo contract, run the math on flat-rate platforms that include sourcing and outreach in the base price.
See our complete guide to the best AI recruiting tools in 2026 for a deeper comparison of features, pricing, and sourcing depth.
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Frequently Asked Questions
How much does Loxo cost per month?
$169 per user per month is Loxo’s published Basic plan rate. Free tier access is limited to one user. Professional and Enterprise plans require custom quotes from Loxo’s sales team. Annual billing may reduce the Basic rate by 10-20%, with some third-party sources reporting rates as low as $109/user/month with annual commitments.
Does Loxo have a free plan?
Yes. Loxo offers a free tier that includes ATS, Recruiting CRM, a Chrome extension, and unlimited jobs. One catch: limited to a single user. You also get a 7-day trial of Professional features. After that, any team collaboration requires upgrading to the $169/user/month Basic plan or higher.
What is a more affordable alternative to Loxo for recruiting agencies?
Pin offers a flat-rate Professional plan at $149/month (annual billing) that covers an entire team - not per user. Included: AI sourcing across 850M+ candidate profiles, multi-channel outreach with 5x better response rates, and interview scheduling. For a five-person team, Pin costs $149/month versus Loxo pricing at $845/month on the Basic plan.
Does Loxo charge extra for contact information lookups?
Professional plan users get 250 contact credits per user per month for email and phone lookups. Basic plan subscribers don’t include Loxo Source or contact credits - those features require upgrading. Overage pricing beyond the included credits isn’t publicly disclosed, so teams with high-volume sourcing needs should clarify costs during the sales process.
Is Loxo worth the money?
Earning 4.6/5 on both G2 and Capterra, Loxo delivers genuine value for solo recruiters or small teams on the Basic plan. Growing agencies face a harder calculation. At $169/user/month, five recruiters cost $10,140/year before AI sourcing or outreach, both of which require the custom-priced Professional tier. Layer in 5% annual increases and undisclosed overage costs, and the three-year total can significantly exceed initial projections. For teams planning to scale past two or three recruiters, flat-rate platforms that bundle sourcing and outreach from the start tend to offer better ROI.
Compare Loxo alternatives - see the best AI recruiting tools for 2026
